How to Build Your Personal Marketing Swipe File
A file is beginning a collection of ideas collected from other sources. These ideas could be marketing, brochures, samples, magazine articles, ideas teleclass, sample sales letter, website, etc. which attracted enough so you can save for future reference and inspiration. In this file you can “borrow” an idea and put their own twist to what is uniquely yours. Warning: do not start a file is the permission to copy the work of another literally – it should only be used as a model or guide for you to create your unique spin on your project. And what works in an industry can not work successfully in another, so you need to apply the knowledge of their target market to develop a message that would be attractive to the public.
When I’m stuck, often referred to slide my file for inspiration to create my next product, to write a new page-site sales letter, or my next release. So begins this file that makes me look like a genius, when in reality I’m just putting a new spin on old ideas.
When I started in business, start my file is saved in a file folder hanging in my cabinet. I was interested primarily in the marketing of ideas, so I created different hanging folders within that file to classify the samples collected.
However, in my quest to create a paperless office, all my electronic file begins. Finding files much easier to find and maintain, as I am either online or on the computer all day, and having an electronic version of something that makes it much easier to share with others.
3 tools I use to help me maintain my slide files: EverNote, TurboNote and AcqURL.
EverNote: With EverNote you can store and quickly access typed and handwritten notes, web page excerpts, emails, phone messages, addresses, passwords, rain, sketches, documents and more! A free version or a 30-day trial of the paid version is available for download on http://www.evernote.com/en/downloads/. I use the free version, as the maintenance of the sketches and written documents by hand is not a priority for me. I can cut and paste e-mails or websites, you do so, the note in EverNote gives me a link to the source from which it was anything and everything that is copied or the type is automatically saved. Pretty cool!
TurboNote: TurboNote: it provides an electronic version of a note. I use it only to quickly write something to remind myself to check out more fully when I have time. You can try this free for 30 days and then be bought for $ 29.97 U.S.. http://turbonote.com/TBNPlusIntro::. TJO @
AcqURL: AcqURL makes managing a moderate to large amount of bookmarks very easy. You can create any number of categories in which to file your favorites, and adding a favorite web site is as easy as pressing a button. I love the ability to alphabetize my favorites for your search, make notes on them, and share them with others via email. You can download and try free for 30 days, and then buying U.S. $ 35. http://www.acqurl.com.
Finally, for copies of marketing materials that are in PDF files, I have a folder in My Documents, where he kept copies of the great examples that I think. I created subfolders for each type of material: brochure, postcard, letter, sales, business cards, etc. If it is something that I have collected in person, I scan the printed material, and then convert the document to a PDF file. For PDF conversion, I use Adobe PDF, but a free PDF creator, Pdf995, is available for download on http://www.pdf995.com/.
Start building a file of great ideas is something that every entrepreneur should do. Not only will keep abreast with developments in your industry, you can see what happens in other industries that could provide a major use for its own
Are you ready for a new office filing cabinet and don’t know how to go about selecting the correct cabinet? You are not alone. Most people don’t know which type of filing cabinet to select nor do they understand how to correctly estimate the right number of drawers that they will need for their storage requirements.